In an ideal world, donation forms would motivate donors to take action, namely – to write a check. In the real world, instead of helping to boost donations, paper and clumsy web forms lead to attrition and lost funding for non-profit organizations.
Let’s face it, paper forms are inconvenient, unreliable and costly, with time delays and friction often accompanying the labor-intensive and time-consuming process that is not immune to errors. Yet, they are still a good mechanism to show your message to donors that are bombarded by online impressions.
What if you eliminate paper and go electronic?
It turns out that asking donors to go to your website doesn’t fully solve the problem, especially if you’re doing so during an offline event. Having to look for your site to then find the right page and web form doesn’t reduce but adds friction.
To top this, entering private information online raises security concerns and fears of data breaches. An organization that lacks transparency when it comes to privacy and compliance controls is harder to trust. All this can lead to non-payment as donors opt out and go elsewhere.
According to a study by University of Kent being donor centric and efficient in your process has the power to convince more donors to give. So, how do you become more donor-centric?
The modern donor-centric questionnaire
You could start by asking a few questions. While most of the questions would be expected, the donor sentiment has changed. And the importance of donor data and privacy drives a new approach for the donor-centric non-profit:
- Do you view donors as essential to the success of your mission?
- Do you make a compelling case for support that motivates donors to give?
- Do you nurture the donor relationship and take them on a journey, sending the right message, in the right place, at the right time?
- Do you provide multiple ways for donors to connect with your organization (ex. mail, social media, email, mobile)?
- Do you share with donors how their gifts have been put to work, providing meaningful recognition by letting them know their gifts made a difference?
- Do you respect your donors wishes with regards to privacy?
- Do you have faith in your donors to be good stewards of their data and allow you fair use?
Achieve compliance to build trust
First, to assuage fears and doubts, you need security and compliance. XcooBee’s donation web forms come with bulletproof security and airtight compliance, which builds trust and makes you appeal to a wider range of donors. Feeling protected, your members can donate in confidence.
XcooBee guarantees compliance with regulations such as Europe’s GDPR, New York’s SHIELD Act and California’s CCPA. While compliance with CCPA is not mandatory for non-profits, it shows your donors that you care about such things. Giving your users control over their privacy also takes burden off your organization’s tight resources.
Seamless experience for efficiency and scale
XcooBee’s patent pending technology offers donors tools to control and manage their data, and thus, increases their satisfaction and reduces conversion friction. Paper-to-Action adds a quick and secure way to for your donors to submit their donations, integrating with donor management system, such as Bloomerang.
In addition, XcooBee’s QR code technology allows for scale, efficiency and flexibility in deployment. Your printed materials do not need to be reprinted when the fund changes, or you want to change the questions you ask your donors. Your users can re-use data they control, while you can reduce the printing cost and obsolescence. Error rates are significantly reduced and quicker response ensures greater user satisfaction, which helps improve your return.
Mobile donations in less than 1 minute without an App !
In addition to being secure and compliant, Xcoobee’s QR code is very easy to implement. You can now receive donations by cell phone in less than 1 minute! All your members have to do is scan the QR code, confirm connection with your foundation, send an encrypted donation and collect a receipt of their contribution. All this is automated for you.
Your donors can join your campaigns using any mobile platform, as no special app is needed to facilitate mobile participation. What’s more, the system is designed to support one time payments and subscriptions and handle fund accounting. And as you revamp the campaign, the QR code can stay the same, saving you time, money and headaches.
Let technology help you go big in 2020
By going mobile with XcooBee, you automatically stand for security, compliance and privacy protection, while increasing the speed and efficiency of the donation process.
You answer the donor-centric questions that other organization like to avoid. This in turn makes shows your efficiency with clarity.
You have a lot of work to do and there is no time to waste. You can get started inside 30 minutes from signup to QR. Give yourself and your donors peace of mind. You can learn more or sign up for a XcooBee Business account today.