The CCPA “Do Not Sell My Personal Information” rule gives those based in California the right to tell businesses not to sell their personal data.

It includes several specific instructions:

• Websites must have a page called “Do Not Sell My Personal Information” that allows consumers to opt-out of the sale of personal information.
  They must link to this page on the homepage.

• Users must be able to make this request without having to create an account.

• The website must have a privacy policy that describes the consumers rights and includes a link to the “Do Not Sell My Personal Information” page.

• The business must respect the consumer’s decision for at least 12 months. After this time the business can ask the consumer to allow the sale of personal information.

What does selling mean

According to the CCPA “selling” means:

“..selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.”

XcooBee support of Do Not Sell preference

XcooBee has included the option of users to opt out of selling their personal information directly into the open source XcooBee Cookie Kit.

Users are presented with this option upon first visit and can pull this up from the cookie preferences on subsequent visits. A simple tick on the check-mark to indicate their preference is sufficient. The preference is then transmitted to the website owner. The website owner, can then, ensure the proper handling of this visitor’s data and also reflect this preference for their backend systems.

Because it is available from Cookie preferences, visitors can access this from any page of the site and make changes at any time without needing an account or navigating away from the page they are visiting.