This part 2 of 3 of a three part series on In-Seat-Experience: Part 1 | Part 3
Fan expectations have increased in recent years. According to a Deloitte survey, fans only needed stadiums to be safe, comfortable, clean, and exciting in 2018. In 2021, sports fans demand more. Here are ways in-seat ordering can help sports venues reshape fan experience:
No Missed Action: In-seat delivery ensures sports fans stay in their seat and enjoy the game from start to finish. Now, fans no longer have to worry about missing memorable moments. Close to 45% of fans avoid concession for this reason.
Quick Delivery: It is difficult to concentrate and enjoy the game when you’re hungry or thirsty. In-seat ordering can deliver food and drinks to address these counterproductive factors as quickly as possible and guarantee the best experience. With XcooBee you can optimize the operation by combining delivery for outlets including merchandise. This reduces need for delivery personnel.
Easy Pickup: Fans also opt to pickup things. However, they don’t want to congregate around the food and beverage outlet unnecessarily. Your new systems should be able to smartly direct traffic, avoid congestion, and ensure quick and easy pickup of orders by fans. XcooBee allows you to offer pickup as well as delivery for any outlet.
Safe Environment: No one can have a good time if their health is at risk. With in-seat ordering, sports arenas can eliminate high-risk factors like congestion and long concession queues. Keeping fans safe is an effective way to enhance their experience.
Interactivity: Complementing in-venue events with virtual interactive experiences can patch up any gaps like long time outs. For example, XcooBee brings interactivity to the fan experience with mini-games, guess the next move, and more. This can also help sponsors to engage with fans that visit your venue.
More Variety: In-seat ordering allows sports fans to order from multiple vendors and retail outlets. Fans can order burritos and a team jersey within the same process. This allows sports venues to upsell foods and souvenirs to build more memorable experiences and boost profitability.
Offer Value for Money: Price matters and influences fan experience. Innovative platforms allow stadiums to integrate customized campaigns and incentives like loyalty programs. Sports fans can earn loyalty points and save on purchases, leading to an improved fan experience.
Personalization: Customized offerings are an effective way to make sports fans feel specialize. The best in-seat ordering platforms like XcooBee leverage small screen sponsorship. So, stadiums can exploit real-time visitor analytics to personalize offerings for different groups of fans.
Seamless Contactless Transactions: In-seat ordering platforms streamline payment processing to guarantee the best fan experience. This enables safer contactless transactions.
With all these benefits, it’s no wonder in-seat order is increasingly popular among fans at sporting events. Happy fans spend more money! By reshaping and improving the fan experience, in-seat food ordering will benefit your sports venue, arena, stadium, or court.
What are the Benefits of adopting In-Seat Ordering for Sports Venues?
Food and beverages play a critical role in nurturing feel-good moments. According to a recent Oracle study, about 30% of fans said that in-seat ordering improves the food and drink experience. As a stadium owner or manager, you can adopt in-seat ordering to simplify food delivery and pickup to fans. It can enhance the fan experience and boost your revenue, growth, ROI, and profits. Here are the benefits of adopting in-seat ordering for your sports venue:
Improve Safety: The health crisis has transformed how we interact and engage social venues. As a sports venue owner or manager, you can adopt in-seat ordering to improve health safety for staff and fans. Delivering food and refreshments to each fan eliminates high-risk factors like long queues and overcrowding in concession stands. It also allows you to implement contactless food service, reducing the risk of infections. Adopting a robust in-seat ordering solution like XcooBee is an effective way to improve safety and adapt to the new normal.
Reduce abandonment: According to a 2017 Oracle survey, 45% of fans abandoned concession lines at least once in the past 12 months because they were too long. More fans are likely abandoning long concession lines today due to health risks. Each customer that leaves the queue without purchasing food or drinks undercuts your bottom line. In-seat ordering can help shorten concession lines and reduce incidents of abandonment.
Enhance customer satisfaction: Addressing consumer demands is an effective way to build a sustainable business. Satisfied fans will return to your stadium for more action over and over again. Accordingly, 64% of fans would use in-seat ordering if available. As a stadium owner or manager, adopting in-seat ordering can help you fulfill this demand and enhance fan satisfaction.
Higher ROI: The quicker you plow back your investment, the better. In-seat ordering enables cost-cutting, increased order value, improved sales, and more to deliver higher ROI. A recent study found that 59% of sports fans would increase their purchase amount if the waiting time on queues is cut in half. In-seat ordering fulfills these requirements. Adopting a solution like XcooBee can help you increase sales and ROI.
Multiple Revenue Streams: With in-seat ordering, stadiums should no longer rely only on one food delivery revenue stream. For example, XcooBee can help you create additional contactless revenue opportunities for your sports venue by combining in-seat ordering and sponsorships. You can leverage real-time analytics, augmented in-venue advertising, and lead generation tools to grow your small screen sponsorship revenue.
Overcome staff shortages: Traditional order fulfillment requires more concession stands, pickup locations, and employees than in-seat ordering. In the wake of the health crisis, access to hundreds of healthy employees is a challenge. As a sports arena manager, you can adopt in-seat ordering to overcome labor shortages. For example, XcooBee can help you create flexible foodservice models that require fewer employees.
Improve Security: In the 21st century, any event that attracts thousands of people should combine several security policies to avert multifaceted threats. Keeping sports fans in their seats throughout the game can improve crowd control management and enhance security in your stadium.
Catalyze long-term growth: In-seat ordering is enticing for food delivery service providers, fast-food chains, and other vendors. This in-venue fulfillment solution can help you increase partner vendors and build several revenue streams using sponsorships.